Smile App Privacy Policy
Last updated 6 September 2026
Smile ("the app") is a product of PowerProv Pty Ltd ("we", "us"). This policy explains what the Smile app collects, why, and the choices you have. It covers the mobile app specifically. Our general website privacy policy is at powerprov.com.au/privacy. You can also read the Smile Terms & Conditions.
The short version
Smile exists to help you share a real smile with another person nearby. To do that, the app needs to know when another Smiler is close to you. We take privacy seriously — here's exactly what we collect, why, and who we share it with. We don't run ads and we don't track you across other apps or websites.
What we collect and why
First name and profile photo Your photo is stored securely on our servers and is only shown to other Smilers when they are within close proximity of you during a Smile Alert. It is never used for any other purpose. Your name is the display name you choose.
Email address Stored securely on our servers (via Supabase) for account management and login. If you sign in with Apple or Google, we receive the details you approve during that sign-in (such as your name and email).
Location Smile requests location access "While Using the App" only, at approximate accuracy, and uses it to detect nearby Smilers. Approximate location may be recorded at the moment of a smile exchange to power city smile counts and heatmaps. Your precise location is never stored or shared, and Smile does not use "Always" or background location.
Bluetooth presence When Smile is running (including in the background), the app broadcasts a rotating Smile identifier over Bluetooth and scans for the identifiers of other nearby Smilers. This is how the app knows another member is close by so it can send you an alert. The identifier changes over time and is used only to detect proximity between Smile members.
Smile activity Your smile count and streak data are stored on our servers to power features like streaks and city smile counts.
Notifications With your permission, we register a push notification token so we can alert you when a Smiler is nearby or when there's something to see in the app. The token identifies your device for delivery only.
AI features
Smile uses Claude AI (by Anthropic) for one thing: to check that a new profile photo contains a real face. Your photo is sent to Anthropic only for that one-time check, and nothing else — no name, location, email, or messages — is ever sent to AI.
Service providers
To operate Smile, we work with the following trusted service providers who process data on our behalf:
- Supabase — secure database and authentication (email, name, activity data).
- Anthropic — profile-photo face check (your photo, used only for that check).
- Resend — transactional email delivery (email address only).
- Expo and Apple — delivery of push notifications to your device (your push token and the notification text).
Each provider is bound by its own privacy policy and data-processing agreements. We do not authorise them to use your data for any purpose beyond delivering Smile's features.
What we don't do
- We don't run ads or track you across other apps or websites.
Sharing and sale of data
In the unlikely event of a merger, acquisition, financing, sale of all or part of our business, or a marketing opportunity, we may share, sell, or transfer your information for commercial purposes. If we do, we'll always give you notice and, where the law requires it, a way to opt out. As a standard requirement, anyone who receives your information must protect it. We may also disclose information if required by law.
Where your data is stored
Account and app data is stored on managed cloud infrastructure. Our primary database region is Asia-Pacific (Singapore). By using the app you consent to this processing.
Your rights and deletion
You can delete your account at any time via Settings → Delete account. This removes your profile and activity data from our servers. Note: simply deleting the app does not delete your account or data. You can also update your profile details in the app, and request access to your personal data by contacting us.
Children
Smile is not directed to children under 13, and we do not knowingly collect personal information from children under 13.
Security
We use industry-standard measures to protect your information, including encrypted connections and managed, access-controlled hosting. No method of transmission or storage is completely secure, but we work to protect your data.
Your choices
- You can turn Location, Bluetooth and Notification permissions on or off at any time in your device Settings. Turning off Bluetooth or Location will stop the app from detecting nearby Smilers.
- You can manage notification preferences in Settings.
- You can delete your account, or request access to your data, at any time.
Contact
For any privacy question, data request, or to exercise your rights under applicable law, please get in touch through our contact form.
Changes to this policy
If we change how the Smile app handles your data, we'll update this page and revise the "last updated" date above. Continued use of the app after changes constitutes acceptance.